It’s easy to talk about the future of television as if it won’t exist. With all the hype surrounding streaming, you might be inclined to think that TV is close to uttering its dying breath. I know that I’ve been guilty of portraying that future, where consumers transition between linear
If you have your finger on the pulse of the online video industry, then you probably already know that it’s no trivial task to start streaming content. Getting your service up and running can involve cobbling together a lot of different pieces from a very big ecosystem, from encoding to
We can’t escape the voices in the industry. “Cable television is dead.” “Cord cutting is for real.” “Millennials watch all of their content online.” But have we truly reached a point where online video is replacing traditional broadcast television? Sure, it’s clear that online video is growing in popularity. The
Apple’s recent launch of a much-revised and improved Apple TV experience brings the family room back into the spotlight, where a long-standing war has been raging. From game consoles to set-top boxes (STB) to smart apps, a host of hardware and software companies have been vying for the coveted “gateway”
In case you haven’t heard, esports have been taking the world by storm. From Asia to Europe to the Americas, kids playing video games compete against each other for millions of dollars in prizes. No, you read that right. Kids playing video games are making millions of dollars. Not all
If you were asked the question today, “Which video content is more important—yours or your viewers’?” you’d probably answer, “Mine.” But would you be right? Before I answer that question, let’s take a brief look at content production as it stands. You might assume that professionals—people who make a living
When we talk about how video is changing, we tend to focus on the viewer—how the experience today is different than it was even a few years ago; about cord cutters, online, and OTT vs. the traditional TV experience. But when we emphasize the ways that technological changes have affected
Ten years ago, had you asked the question, “What will the future of video be?” most people would have painted you a picture straight out of Minority Report—a personalized, interactive experience in which viewers can engage with the objects in the video by clicking on them. But look at the conversations