When we look at the future of television, we are talking about streaming video. Over-the-top (OTT) and online distribution will slowly displace traditional broadcast over the next 10 to 20 years. And when we talk about the innovators in that space, we usually mean Netflix or Hulu or Amazon or
Although the growth of over-the-top (OTT) is nothing to shake a stick at, it pales in comparison with the amount of viewership garnered by broadcast television. In fact, according to Nielsen, it’s a 5-to-1 consumption ratio: For every single hour of OTT viewed each day, the average consumer also views
It seems like you can’t browse the web or read a magazine without something popping up about VR. Sure, there’s a lot of hype around the technology (probably as much as, or maybe even more than, the hype around mobile in the mid-1990s), but consumer adoption is relatively low. Sales
Streaming video has come a long way in just a short time. Compared to how long it took broadcast television to take root and gain widespread adoption, online video has happened in the blink of an eye. Of course, the environment for adoption was different. When TV first showed up,
I think we can all agree that the traditional television experience—you know, sitting on your couch and watching the TV according to some sort of schedule—is undergoing a transformation. The different ways people watch video content is exploding across devices, apps, and websites. Video has been unchained from the family
In a recent announcement, CenturyLink indicated that it was scrapping its IPTV offering in favor of OTT. The logic? It is simply cheaper to deliver over the internet than over fixed line. But CenturyLink isn’t alone in this movement. Comcast, with the Xfinity platform, has been advocating OTT over IPTV for
Despite an increasing consumer appetite for digital content, broadcast television still rules the roost. In fact, according to Nielsen, broadcast television is watched five times as much as online programs, even though connected TVs (which include apps capable of accessing online content) reached 50 percent market penetration in the U.S.
It seems we are hearing more about the death of television every day. No, pundits and press aren’t coming out and espousing “TV is dead,” but more and more is being written about “cord cutters”—those pesky consumers who are opting out of traditional television subscriptions in favor of getting all
When we think about what’s happening in the video space—the gradual transition from broadcast to online distribution—one comparison between TV and online video always comes to mind: “broadcast quality.” I know that I write and talk about this comparison until I’m blue in the face, but here it is again:
Kevin Kelly, founder and former editor of Wired, recently asserted that even though the internet is more than 30 years old, we’re only at the beginning of realizing the opportunities and technologies it enables. And that got me thinking about streaming video. When we compare streaming video with broadcast television, we see