Throughout 2023, when generative AI exploded onto the scene with ChatGPT, I heard a lot of marketers say, “oh yes, now I can get all my content generated without having to employ actual people.” They ideas was they would be able to work more quickly, save a bunch of money
There has been a lot of talk over the years about making the streaming video experience more “personalized.” But what does that really mean? For the most part, personalization has been about content recommendations. When the viewer can come to the streaming platform and see content that might be more relevant to their
As streaming has grown in demand and popularity over the last several years, a problem has begun to take shape. But don’t get me wrong, it’s a good problem: too much content. It’s not just the content on a single provider. Netflix, Disney+, WarnerDiscovery, and Peacock all have deep and
Although the growth of over-the-top (OTT) is nothing to shake a stick at, it pales in comparison with the amount of viewership garnered by broadcast television. In fact, according to Nielsen, it’s a 5-to-1 consumption ratio: For every single hour of OTT viewed each day, the average consumer also views