Author name: Jason Thibeault

Jason Thibeault is the senior director of marketing strategy for Limelight Networks. In this role he helps direct Limelight’s corporate messaging and positioning, develops whitepapers and e-books, blogs, and evangelizes the Limelight solution offering to audiences around the world. He holds a B.A. in English from the University of California, Irvine Honors Program and a M.A. in English, with distinction, from California State University, Northridge. Jason is the co-author of the marketing thought-leadership book Recommend This! Delivering Digital Experiences People Want to Share (Wiley), the middle-reader chapter series Marmalade (Dime Novel Books), and rethinkeverythingblog.com. He is an inventor on a number of technical patents with Limelight Networks. Follow him on twitter @_jasonthibeault.

TV 2.0: The Future Isn’t About Delivery, It’s About Experience

When we talk shop in the video industry, whether we are from old-world broadcast or new-world over-the-internet, we often categorize video one of two ways: linear or OTT. For many, linear is video that’s delivered by traditional broadcasters according to a schedule determined by the programmers and accessible by an electronic programming guide (EPG). Viewers […]

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Taming the Many-Headed Problem of Video Content Discovery

Let’s face it: The OTT landscape is becoming increasingly fragmented. The promise was that consumers could create skinny bundles of content they wanted (from across providers) in order to replace endless channels in a traditional cable operator’s electronic programming guide (EPG). The reality has become a siloed monster, as brands split off from aggregator services

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Rampant Piracy Is the Elephant in the Live-Streaming Room

There’s no doubt that live streaming is one of the next frontiers in the online video landscape—right behind artificial intelligence (AI) and blockchain. OK, I’m being a little sarcastic, but it’s true that everyone is talking about offering live linear events over the internet. Unfortunately, as of late, the industry discussion of the live-streaming experience

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Can AI Make the Streaming Video Experience Even Better Than TV?

No, Skynet is not preparing to wipe out humanity anytime soon, but artificial intelligence (AI), along with its cousin machine learning (ML), are starting to make waves in industries across the globe. From alerting physicians to potential, harmful pharmaceutical interactions to handling customer service inquiries to powering self-driving cars, AI is re-imagining what were once manually intensive

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Virtual Reality Development Is Moving in the Wrong Direction

I recently had the pleasure of sitting on a panel at Light Reading’s 2018 Big Communications Event in Austin, Texas. My fellow panelists, Arianne Hinds, Ph.D. (principal architect, video and standards strategy at CableLabs), and Ozgur Oyman, Ph.D. (from Intel and a board member of the VR Industry Forum group), provided a very lively discussion on the

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Hey, European Mobile Operators: What About Streaming Video?

I recently returned from GSMA’s Mobile World Congress in Barcelona, Spain, and was disappointed by the complete lack of vendors and messaging to address streaming video. None of the operator booths had sections set up to talk about streaming, or video delivery, or solving network congestion to ensure a great end-user video experience. In contrast, there was

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The Four Problems Facing OTT Services—and How to Solve Them

Although the growth of over-the-top (OTT) is nothing to shake a stick at, it pales in comparison with the amount of viewership garnered by broadcast television. In fact, according to Nielsen, it’s a 5-to-1 consumption ratio: For every single hour of OTT viewed each day, the average consumer also views 5 hours of broadcast television.

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