Author name: Jason Thibeault

Jason Thibeault is the senior director of marketing strategy for Limelight Networks. In this role he helps direct Limelight’s corporate messaging and positioning, develops whitepapers and e-books, blogs, and evangelizes the Limelight solution offering to audiences around the world. He holds a B.A. in English from the University of California, Irvine Honors Program and a M.A. in English, with distinction, from California State University, Northridge. Jason is the co-author of the marketing thought-leadership book Recommend This! Delivering Digital Experiences People Want to Share (Wiley), the middle-reader chapter series Marmalade (Dime Novel Books), and rethinkeverythingblog.com. He is an inventor on a number of technical patents with Limelight Networks. Follow him on twitter @_jasonthibeault.

What Is Time?

I apologize for the seemingly random nature of this post. I started with just the premise that “time is not an illusion” and ended up speaking about entropy. Time is just an arbitrary means to quantify a system’s entropy. Everything decays. Everything moves from new to old to degeneration into its fundamental components. New represents […]

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Why Long-Distance Space Travel Requires A New Way of Thinking About Travel

While the idea of meaningful space travel may not require truly long distances (such as from Earth to the Moon, where meaningful might involve a Moon-based colony), it largely does. Even Earth to Mars would require about 21 months of travel for a round-trip. Imagine, then, the idea of traveling outside of the solar system

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Dear Marketers, Don’t Forget The Human Part of the Marketing Workflow

Throughout 2023, when generative AI exploded onto the scene with ChatGPT, I heard a lot of marketers say, “oh yes, now I can get all my content generated without having to employ actual people.” They ideas was they would be able to work more quickly, save a bunch of money (with reduced headcount and freelancers

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The Relationship Between Quantum Mechanics and Consciousness

I started thinking the other day about how we have been trying to model consciousness: physical. Researchers have long been trying to build a physical computer which mimics the scale of the human brain. The basic thought is that the architecture of the brain, the number of neurons and synapses, is largely what’s responsible for

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Personalization Is More Than What You Think It Can Be

There has been a lot of talk over the years about making the streaming video experience more “personalized.” But what does that really mean? For the most part, personalization has been about content recommendations. When the viewer can come to the streaming platform and see content that might be more relevant to their likes or behavior, it can

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What the Growth of FAST Really Tells Us About Viewers

Free ad-supported television (FAST) services have grown considerably since the pandemic. Of course, pioneers of the model, like Pluto TV, existed before the crisis, but it wasn’t until everyone was sequestered at home and wanting to stream everything that FAST really became important. Why? Perhaps one reason was because people wanted access to more choice

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