Dear Marketers, Don’t Forget The Human Part of the Marketing Workflow

Throughout 2023, when generative AI exploded onto the scene with ChatGPT, I heard a lot of marketers say, “oh yes, now I can get all my content generated without having to employ actual people.” They ideas was they would be able to work more quickly, save a bunch of money (with reduced headcount and freelancers […]

The Relationship Between Quantum Mechanics and Consciousness

I started thinking the other day about how we have been trying to model consciousness: physical. Researchers have long been trying to build a physical computer which mimics the scale of the human brain. The basic thought is that the architecture of the brain, the number of neurons and synapses, is largely what’s responsible for […]

2024 Video Tech Predictions

You’ve probably already seen a bunch of predictions about streaming in 2024. Maybe Evan Shapiro? Maybe Thierry Fautier? And while these are excellent sources for looking at streaming as an industry or a business, I’m not really interested in that. As the Executive Director of the Streaming Video Technology Alliance, I sit in a unique […]

Personalization Is More Than What You Think It Can Be

There has been a lot of talk over the years about making the streaming video experience more “personalized.” But what does that really mean? For the most part, personalization has been about content recommendations. When the viewer can come to the streaming platform and see content that might be more relevant to their likes or behavior, it can […]

I’ve Seen The Future of The Streaming Video Tech Stack

I’ve said this before but it bears repeating: streaming is an evolutionary step in the television experience. Some of that has to do with how viewers can watch TV content now: from anywhere at any time, across different devices and screen sizes. The same content that was once shackled to the EPG by the cable […]

What the Growth of FAST Really Tells Us About Viewers

Free ad-supported television (FAST) services have grown considerably since the pandemic. Of course, pioneers of the model, like Pluto TV, existed before the crisis, but it wasn’t until everyone was sequestered at home and wanting to stream everything that FAST really became important. Why? Perhaps one reason was because people wanted access to more choice […]

What’s the Point of Streaming?

You might think it’s crazy of me, as the executive director of the world’s largest streaming technical association, to ask the question in this column’s title. But I think it’s actually important that we do a gut check every once in a while. Streaming is, fundamentally, just a delivery mechanism. In fact, one could argue […]

Does Streaming’s Future Success Depend On Discoverability?

As streaming has grown in demand and popularity over the last several years, a problem has begun to take shape. But don’t get me wrong, it’s a good problem: too much content. It’s not just the content on a single provider. Netflix, Disney+, WarnerDiscovery, and Peacock all have deep and rich libraries of content. But […]

Long Live (A Different) DRM!

At the SportsPro OTT USA event in March, held at Citi Field in Queens, New York, someone said, “DRM is dead” and dropped the microphone. And although my gut reaction was to immediately dismiss that statement, I’ve taken some time to reflect, and I think it deserves some more consideration. DRM has always been a […]

What Is Streaming Video ‘Delivery?’

If you spend any time in the streaming video industry, you’ll soon hear the word “delivery.” In fact, it’s used quite often to describe the technologies, processes, mechanisms, and vendors that are involved in transmitting bits and bytes of data in response to users’ requests for video segments. But the word “delivery” for video wasn’t […]