Author name: Jason Thibeault

Jason Thibeault is the senior director of marketing strategy for Limelight Networks. In this role he helps direct Limelight’s corporate messaging and positioning, develops whitepapers and e-books, blogs, and evangelizes the Limelight solution offering to audiences around the world. He holds a B.A. in English from the University of California, Irvine Honors Program and a M.A. in English, with distinction, from California State University, Northridge. Jason is the co-author of the marketing thought-leadership book Recommend This! Delivering Digital Experiences People Want to Share (Wiley), the middle-reader chapter series Marmalade (Dime Novel Books), and rethinkeverythingblog.com. He is an inventor on a number of technical patents with Limelight Networks. Follow him on twitter @_jasonthibeault.

What Has the Pandemic Taught Us About Streaming?

When the first government requirement to stay at home was issued, everyone in the streaming industry probably held their collective breath. First, because they knew that after one stay-at-home order, there would be more. Second, because it meant that people were going to do a lot more streaming. Although there was probably some trepidation about the idea

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TV 2.0: The Future Isn’t About Delivery, It’s About Experience

When we talk shop in the video industry, whether we are from old-world broadcast or new-world over-the-internet, we often categorize video one of two ways: linear or OTT. For many, linear is video that’s delivered by traditional broadcasters according to a schedule determined by the programmers and accessible by an electronic programming guide (EPG). Viewers

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Taming the Many-Headed Problem of Video Content Discovery

Let’s face it: The OTT landscape is becoming increasingly fragmented. The promise was that consumers could create skinny bundles of content they wanted (from across providers) in order to replace endless channels in a traditional cable operator’s electronic programming guide (EPG). The reality has become a siloed monster, as brands split off from aggregator services

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