Author name: Jason Thibeault

Streaming video has come a long way in just a short time. Compared to how long it took broadcast television to take root and gain widespread adoption, online video has happened in the blink of an eye. Of course, the environment for adoption was different. When TV first showed up, people had to buy their […]

I think we can all agree that the traditional television experience—you know, sitting on your couch and watching the TV according to some sort of schedule—is undergoing a transformation. The different ways people watch video content is exploding across devices, apps, and websites. Video has been unchained from the family room and is roaming around

In a recent announcement, CenturyLink indicated that it was scrapping its IPTV offering in favor of OTT. The logic? It is simply cheaper to deliver over the internet than over fixed line. But CenturyLink isn’t alone in this movement. Comcast, with the Xfinity platform, has been advocating OTT over IPTV for a while, and several other

Despite an increasing consumer appetite for digital content, broadcast television still rules the roost. In fact, according to Nielsen, broadcast television is watched five times as much as online programs, even though connected TVs (which include apps capable of accessing online content) reached 50 percent market penetration in the U.S. in 2015. So, what’s been

When we think about what’s happening in the video space—the gradual transition from broadcast to online distribution—one comparison between TV and online video always comes to mind: “broadcast quality.” I know that I write and talk about this comparison until I’m blue in the face, but here it is again: Online video needs to meet

Kevin Kelly, founder and former editor of Wired, recently asserted that even though the internet is more than 30 years old, we’re only at the beginning of realizing the opportunities and technologies it enables. And that got me thinking about streaming video. When we compare streaming video with broadcast television, we see that the two are worlds

It’s easy to talk about the future of television as if it won’t exist. With all the hype surrounding streaming, you might be inclined to think that TV is close to uttering its dying breath. I know that I’ve been guilty of portraying that future, where consumers transition between linear broadcast and online streaming and

If you have your finger on the pulse of the online video industry, then you probably already know that it’s no trivial task to start streaming content. Getting your service up and running can involve cobbling together a lot of different pieces from a very big ecosystem, from encoding to monetization to measurement. And, for